Direct( demand)
"Demand"picture are those which is parcitipant looking directly at camera. They have use eye to connect with viewer. Direct is easy to show people what they think&what they want.Indirect(offer)
"offer" picture are not use eye to connect you, but they have use movement and other stuff to connect with you. For example: In this advertisement, people does not have eye connect with viewer, but they drive car and wind blow their hair. We can see it sales shampoo.reference:http://en.wikipedia.org/wiki/Gaze
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